The final chapter of our three-part look at restaurant branding during the pandemic looks at how to build a unique brand identity to stand out in a crowded market. By Doug Radkey Within this series, we’ve learned the importance of a brand guide along with consistent brand messaging, and come to understand the elements of connection […]
In Part II of our three-part look at restaurant branding during the pandemic, we assess how operators can build a lasting connection with their community. By Doug Radkey In Part I of this series, the word connection was used often. When you are building or rebuilding the essence of a brand, it is all about the connection […]
In Part I of a new three-part look at restaurant branding during the pandemic, we assess how operators can lay solid marketing foundations By Doug Radkey Hospitality, since the beginning of time, has been about building connections. That right there is not going to change, even with a global pandemic thrown our way. Even though […]
Industry expert Doug Radkey offers tips to foodservice operators on how to thrive as winter, and a potential COVID-19 second wave, approaches.
During the COVID-19 crisis, restaurants around the world will have to make a concerted effort to stay in the pink of financial health.
When preparing to reopen, restaurant owners will have to rethink their method for taking reservations, their customer flow, and their patio layout.
By Doug Radkey It is in our human nature to fear either change or the unknown. That’s what many restaurateurs across Canada – and the world – are overwhelmingly feeling right now. You may not like all of the changes that are occurring or being recommended by our leading government bodies, but you can be […]