By Megan Prevost While the design and content of your menu can certainly help your restaurant stand out, customers think about more than just food when they’re choosing a restaurant to dine at. Restaurant marketing professionals know that restaurants provide customers with an experience, not just dinner. Whether subconsciously or explicitly, diners select restaurants based […]
By Jude Kamal Sometimes, a customer will walk into a restaurant and instantly feel relaxed, comfortable, and ready to have a pleasant time. That should be the aim of every restaurateur, and there is a science behind making patrons feel that way. Great restaurant settings don’t just happen randomly; they are designed that way. There […]
By Judy Henderson We’ve already covered starting, planning and designing your restaurant’s renovation. The day will come during that process when the kitchen falls silent (hopefully your chefs are testing a new menu in another working kitchen) and construction starts. As the sledge hammer makes its mark on the walls, you’ll be glad you spent […]
By Judy Henderson Last time, we discussed the importance of planning for your restaurant renovation. Hopefully you heeded my warning – failing to plan is planning to fail. So, your work-back schedule is gently optimistic, the bar is perfectly positioned and scaled to the size of the space, and you’ve established a flow for the […]
By Diane Chiasson Many restaurant and foodservice operators often overlook some of the less obvious points that might help to make their operations more successful – like lighting. Restaurant lighting must enhance the mood of the establishment and is dictated by the type of food you serve, as well as your restaurant’s design. But it […]
