McDonald’s Canada is looking to show that not only does upcycling plastic help the environment, but it can turn into something beautiful too. The fast-food giant has turned its phased-out plastic straws into a series of original works of art by a cross-country group of Canadian and Indigenous artists. The 15 participating artists have been […]
In a time when restaurant chains are recognizing the increased importance of having an extensive loyalty program, McDonald’s Canada is stepping up its game. The fast-food giant launched its first ever points-based customer rewards scheme on November 16, called MyMcDonald’s Rewards. Customers can now earn points on every menu item (excluding delivery), earning 100 points […]
McDonald’s Canada has announced it will introduce wooden cutlery, wooden stir sticks, and paper straws to its 1,400+ restaurants across the country by December 2021. A press release notes the removal of these single-use plastics in its restaurants supports McDonald’s global commitment to source 100 per cent of McDonald’s primary guest packaging from renewable, recycled, or […]
A group of Canada’s leading consumer brands, retailers and restaurants have launched a new organization that will help companies comply with new blue box recycling rules in Ontario. Circular Materials, a not-for-profit producer responsibility organization, was created by 15 companies in response to Ontario’s decision to shift 100 per cent of recycling costs to product and […]
McDonald’s Canada has announced that Alyssa Buetikofer has joined the Canadian Executive Team as the company’s new Chief Marketing Officer (CMO). Buetikofer joins the Canadian business after nearly 15 years working with the brand in key U.S. and global marketing leadership roles She brings significant expertise across strategy, creative, branding, analytics, and traditional and digital […]
John Betts, president and CEO of McDonald’s Canada, will be succeeded by Jacques Mignault on August 1 when Mignault returns after a successful tenure as managing director of McDonald’s Switzerland.
Press Release McDonald’s Canada today announced its partnership with the Rainforest Alliance to serve McCafé coffee made exclusively from 100 per cent Rainforest Alliance Certified coffee beans in all of its restaurants across Canada. The Rainforest Alliance Certified Arabica beans sourced by McDonald’s for its McCafé coffee are grown and harvested according to strict standards […]
Press Release McDonald’s Canada is on a journey to make its packaging more sustainable as part of its goal to reduce its environmental footprint and source 100 per cent of guest packaging from renewable and/or recycled materials. To help get there, McDonald’s will unveil two “Green Concept Restaurants” in London, Ontario and Vancouver, B.C. These […]
Press Release Starting today, McDonald’s Canada is giving the iconic McChicken a spicy makeover, with the launch of the new Spicy McChicken sandwiches. With three unique flavours of increasing levels of heat released every two weeks, Canadians can find out which flavour will test their spice limits and give them #SpiceFace. The new sauces were created for spice […]
Press Release One of the most generous loyalty programs is getting even more generous, as Canadians can now collect McCafé Mobile Rewards through the My McD’s app with the purchase of any-size hot beverage. The brand new McCafé Mobile Rewards will not replace the very popular on-cup rewards system but provides a new digital option for collecting hot […]
