Food is building a new home in the metaverse

What is the metaverse and how do restaurants fit into it? That’s a question the industry is likely to be pondering more and more over the coming months and years. Some experts predict that the augmented reality of the metaverse could eventually become a multibillion-dollar business with the potential to disrupt and even dominate the […]

Digital sales are fueling fast-food chains’ growth

Leading fast-food chains are reporting that a year of growth in 2021 was fuelled by a surge in digital sales, which are making up an increasing percentage of orders. The shift towards off-premises consumption is set to outlast the pandemic. Sales of that nature have largely held firm even as indoor dining has been reintroduced […]

McDonald’s Canada launches overhauled loyalty program

In a time when restaurant chains are recognizing the increased importance of having an extensive loyalty program, McDonald’s Canada is stepping up its game. The fast-food giant launched its first ever points-based customer rewards scheme on November 16, called MyMcDonald’s Rewards. Customers can now earn points on every menu item (excluding delivery), earning 100 points […]

McDonald’s cutting single-use plastics in Canadian restaurants

McDonald’s Canada has announced it will introduce wooden cutlery, wooden stir sticks, and paper straws to its 1,400+ restaurants across the country by December 2021. A press release notes the removal of these single-use plastics in its restaurants supports McDonald’s global commitment to source 100 per cent of McDonald’s primary guest packaging from renewable, recycled, or […]

McDonald’s Canada appoints new Chief Marketing Officer

McDonald’s Canada has announced that Alyssa Buetikofer has joined the Canadian Executive Team as the company’s new Chief Marketing Officer (CMO). Buetikofer joins the Canadian business after nearly 15 years working with the brand in key U.S. and global marketing leadership roles She brings significant expertise across strategy, creative, branding, analytics, and traditional and digital […]

McDonald’s digs into Happy Meal history for a limited edition release of most popular toys

Press Release To celebrate the 40th anniversary of the first-ever Happy Meal, McDonald’s is launching the Surprise Happy Meal with some of its most popular Happy Meal toys from the last four decades. This limited-edition offering will be available in more than 90 countries around the world at participating McDonald’s restaurants beginning Thursday, Nov. 7 […]

McDonald’s Canada to integrate special offers across devices with Google Assistant

Press Release LivePerson, Inc., a leading provider of conversational commerce solutions, is powering a new conversational service for McDonald’s Canada that is now available to all Google Assistant-powered smartphone and smart speaker users in Canada. This new offering, the McDonald’s Action on Google Assistant — the first for any quick service restaurant brand in Canada — offers a simple and convenient […]

Today: Apply for a job at McDonald’s with “Snapplications”

Press Release McDonald’s will be the first brand in Canada to launch “Snapplications,” a one-day virtual hiring event that will allow millions of job seekers to instantly apply for a career at McDonald’s restaurants through the Snapchat app. Today, Snapchat users can find a unique lens that enables them to film a 30-second video capturing why they […]

McDonald’s to acquire Dynamic Yield, a developer of decision logic technology

Press Release McDonald’s Corporation and Dynamic Yield Ltd. today announced an agreement by which McDonald’s will acquire Dynamic Yield, a leader in personalization and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth. McDonald’s will utilize this decision technology to provide an […]