Is breakfast the most important meal of the day? Even though dinner typically tops restaurant traffic, studies shows that morning visits can be a key revenue driver, accounting for 29 per cent of all visits. With more and more commuters headed back to the office, some QSRs have recently added breakfast or have switched up their […]
Often with the changing of the seasons, comes the introduction of new QSR LTOs, as restaurants continue to compete for diner attention and dollars. Chains are getting even more creative with their offerings, working hard to embrace value, innovation, and delivering a superior customer experience. Here are some of the fall QSR LTOs recently introduced: […]
By Elizabeth Wessel Once again, RestoBiz and Technomic have partnered to present rising LTO trends, looking back at data to help operators plan ahead, stay trendy, and address diner demand. In this edition LTO Trend Watch, we identify July’s hottest LTO brought trends including garlic-forward entrées, Canada Day promotions, and more. July’s top trends […]
Despite increased coverage in recent years about the growth of mocktails, Dry January, and a decline in alcoholic beverage sales, it appears that alcoholic beverages are making a comeback. According to Technomic’s recent Ignite Menu report, adult beverage mentions for the Top 200 Canadian chains grew eight per cent from Q2 2025-Q2 2026. And though […]
By Pragati Pathrotkar Coffee has always carried a paradox: people love it for the ritual, the flavour, and the jolt of energy – but that same jolt is increasingly what’s driving them away from regular brews. Enter decaffeinated coffee, once dismissed as a flavourless compromise, now emerging as one of the more dynamic corners of […]
This season, consumers are looking for more than just a sweet treat; dessert and beverage choices are increasingly being shaped by a desire for new experiences, from discovering unexpected flavour combinations to enjoying familiar favourites in fresh and creative ways. As tastes continue to evolve, cafés and restaurants are finding new opportunities to reimagine classic […]
By Elizabeth Wessel For this month’s edition of Trend Watch, we’ve teamed up with Technomic to highlight some of the top trends gaining popularity on restaurant menus across Canada: flavoured foam, white soy sauce, aromatic spirits. We also take a look at how some Canadian restaurants are successfully adding them to their menus for an […]
While we celebrate the second half of summer, fall flavours are hitting menus long before the first leaf falls. Even though it’s still hot outside, some QSRs are launching warm, cozy fall menu items early. Here is a rundown on the some of the early fall menu adopters: Starbucks’ ever-popular PSL makes its debut on […]
Make the most of the final stretch of summer by celebrating August’s lineup of food holidays. With seasonal ingredients at their peak and fresh flavours taking centre stage, these occasions offer the perfect opportunity to create memorable dining experiences before the season comes to a close. Limited time offers inspired by these celebrations can entice […]
Restaurant partnerships and LTOs can be an integral part of restaurant marketing, and summer blockbuster movie releases offer the opportunity to engage with customers, create unique menu items and merchandise, and attract new guests. Superhero movies attract a broad audience of all ages, so themed menus are also great way to get attention on social […]
