By Sydney Ahmadian A great brand is pivotal to marketing your business. It helps people identify people, companies, and products. Without it, customers won’t know what your restaurant is all about. COVID-19 sanitized many restaurants of their branding, making now the perfect time to build a stronger brand presence. You don’t have to be a […]
By Sydney Ahmadian Long before multi-coloured window panes symbolized Microsoft, ranchers used brands to distinguish their cattle from other herds. A brand was a symbolic representation of the rancher’s business, manifested in real life on the haunches of their cows. A great brand acts as a physical or symbolic representation of your business to help […]
Press release The Canadian Culinary Federation (CCFCC) is changing its brand to meet the needs of an evolving hospitality industry. The CCFCC has engaged HOUSE Media Group to help us rebrand to Culinary Federation (CF). The first step in the rebranding process is to rebuild our web presence and social media platform. Our new website […]
Press release High Liner Foods (“the Company”) announces changes for its Canadian foodservice division. High Liner Foodservice in Canada has been repositioned and rebranded as High Liner Culinary, with a strong focus on culinary innovation and customer relationships to complement its strong sourcing and supply chain expertise. This repositioning and rebranding resulted from in-depth customer, […]
By Diane Chiasson Whether you are thinking of opening a new restaurant or rebranding your current concept, what you come up with during the initial stages of your restaurant’s development could already decide the fate of your success. With so much competition in the marketplace, it is essential that you come up with an original […]
