Optimizing your gift card strategy

By Mo Chaar The holidays are looking a little different this year: Canadians are feeling the affordability crunch, and a recent holiday gift card survey revealed that inflation is affecting nearly three-quarters (74 per cent) of consumer holiday spending. With the holiday season nearly in full swing and with one-third of restaurants in Canada operating […]

The future of restaurant loyalty

Loyalty has always been important in the foodservice industry, but it has really taken a front seat in the last few years as restaurants continue to recover and competition remains fierce. Customers are getting savvy about what they are looking for from restaurants, what loyalty programs should look like, and they are voicing their concerns […]