By Roger Mittag In most circles, the concept of pairing a drink with food defaults to wine. However, beer is a fantastic choice for many different reasons. First of all, beer is basically a series of ingredients that have been cooked and therefore, the flavours and aromas in beer are quite similar, if not identical, […]
By Roger Mittag I’m going to start this discussion with a simple premise: The consumer should be at the heart of every draught beer decision you ever make. It takes seven seconds to make a first impression, and we all know how important that is. So, a properly poured and served draught beer leaves a […]
By Roger Mittag It seems that we are all on the fast track, trying to keep up with the latest trends and fads and ensuring that we are driving new customers into our locations. There is, however, a fine line between being innovative and imitative. It is very difficult to be leading edge enough to […]
By Roger Mittag In a world of curious, experimental beer consumers, the concept of offering an option to try a variety of different beers in smaller samples seems to be on every restaurateur’s mind. While the concept of beer flights seems to be an easy one, it requires a tremendous amount of thought to be […]
By Roger Mittag Cold, refreshing, thirst-quenching and sociability have, for quite some time, been the catch phrases used in the marketing of beer. Throughout much of the 20th century, beer has been seen as the blue-collar drink of the masses but this antiquated image is quickly dissipating. Beer is now being given its rightful place […]
By Roger Mittag Using beer in food recipes is yet another way to enhance the whole beer and food experience. Believe it or not, taken in moderation, beer is actually a very healthy food. It’s full of vitamins and minerals which are good for nerve production to help you concentrate, increase blood circulation and stimulate […]
By Roger Mittag There are those who believe that once the season changes, it’s time to switch beverages to one better suited for the colder climate, but that couldn’t be further from the truth. Beer is the perfect drink to entertain with or to match with seasonal menus based on flavour rather than type. Its […]
By Roger Mittag For as long as I can remember, beer has been ‘just’ beer. It has been refreshingly easy to drink and for the longest time, most beers tasted the same. The harsh reality is that most draught beer purveyors simply didn’t give it a second thought. Sure, we all need draught beer but […]
