Can geofencing help operators get ahead?

Geofencing is a marketing tool using GPS tracking that’s designed to target specific geographic areas to deliver personalized, location-based content to the audience. This could include anything from announcements to special offers or incentives from restaurants to local customers. There are several ways that restaurants can use geofencing to analyze traffic data and patterns, increase […]

Are mobile games a viable marketing tool for your restaurant?

From loyalty programs to social media, apps, and more, restaurant technology is constantly moving forward. But as that technology evolves, so should your marketing strategy, and mobile games are one of the newest ways that businesses are reaching their customers. How can mobile game marketing help restaurants raise revenues? Reach a new audience Many restaurants […]

Marketing tips for your restaurant’s next campaign

By Scott Mitchell As Canadians continue to navigate high inflation rates and re-consider their spending habits, there’s still a light at the end of the tunnel for restaurant owners and operators. In Q1, the restaurant industry saw visits increase by 11 per cent and spending increase by 18 per cent compared to the same period […]

The need for greater flexibility in foodservice equipment

By Doug George The foodservice industry continues to evolve, with constantly changing regulations and new technologies and innovations emerging all the time. As all sectors of foodservice rely on speed and efficiency when it comes to smooth operations, managers and operators are seeking equipment in 2023 that offers operational flexibility and can be convertible by […]

The future of supply chain management

The effects of the pandemic are still plaguing the industry, but what’s in store for the future of supply chain management? With restaurants continuing to struggle with delays, many have taken the opportunity to assess their operations, improve inventory management, predict needs with increased accuracy, and add technology for better efficiency. With the surge in […]

Maximize your margins with suggestive selling

Suggestive selling is something restaurants have been practicing for years, but in today’s economy, it may be an even more valuable asset. Research shows that restaurants that master suggestive selling can up their sale averages by 30 per cent, while also boosting customer loyalty. 73 per cent of diners say that their experience relates to […]

Sustainability practices that restaurants can learn from hotels

By Peter Dougherty Adopting sustainability practices is important for restaurants to stay relevant, and there’s a lot to be learned from hotels. Getting away to a hotel is the ultimate luxury for most people: with the big, comfy bed and crisp white sheets, and leaving towels behind to be “magically” replaced with fresh, clean versions. […]

Consumers raise hygiene standards for restaurants

These days, consumers are looking for higher levels of hygiene from the businesses they frequent, including the restaurants they visit. In the past, a quick swipe of the table with a damp cloth did the trick for many, but consumers now want to feel like they are entering a safe and sanitized environment when they […]

Increasing restaurant revenues and profitability

By Travis Traini Restaurant revenues are still in the news as businesses continue to try and recover. After the difficulty of operating through the pandemic, restaurateurs are facing new operating challenges including staff retention and labour shortages (especially skilled labour), significant inflation in food costs, economic effects on customer spending, rising interest rates, and increases […]

Technology helps address staffing shortages and inflation

As we continue to navigate staffing shortages and inflation, the hospitality industry is adopting technology tools to help deliver exceptional guest experiences. According to Lightspeed’s 2022 Global State of the Hospitality Industry Report, businesses are getting creative with tech solutions to stay afloat and get ahead.   Staffing shortages With 50 per cent of businesses […]