The evolution of the organic food process has led to a vast education of the population with regard to what we are putting in our bodies. It is impossible to be involved with the organic movement without researching what organic is. By Wikipedia’s definition, organic foods are produced without the use of synthetic inputs such as “synthetic pesticides and chemical fertilizers, do not contain genetically modified organisms, and are not processed using irradiation, industrial solvents, or chemical food additives.”
The organic food movement has been a huge marketing tool for restaurants, grocery stores and food suppliers. As consumers, we generally accept that organic foods will be priced higher as the yield of an organic crop is lower and more time has gone into producing a product that is organic. Like any successful product or brand, there will always be companies or businesses that attempt to replicate the success by altering the label slightly or coming up with campaigns that indicate likeminded views. This industry of organic food is growing at such a high rate that regulations on use of certain words with respect to marketing have not yet been clearly defined.
Terms like “free run” or “free range” seem like they would tie into the organic mindset and quite possibly could. However, the only thing that this defines these terms is that an animal must have access to outdoor space for a short period of time each day. The label of “environmentally friendly” does not have any defined criteria as the term is too broad to have a specific definition that would apply to all the products that would use the term. This is the same with terms like “natural”, “farm fresh” and many more.
With so many terms to sort through, it is challenging to figure out what the next new buzzword means to each of us. And how can anyone be sure of what they are eating short of growing it themselves? Well, that is what one couple did. Dylan and Shauna of www.rbrand.ca ditched the city life and moved to the country. They now operate a permaculture farm just outside of Nelson, BC. What started out as a lifestyle change has evolved into a learning centre; Dylan and Shauna teach the principals of permaculture through practices on their farm. Check out the blog section on their website to catch up on their latest adventures.
About the author:
Jordan Knox works at Northland Properties and is a General Manager in training at Moxie’s in Vancouver, B.C. With over 18 years of experience in the food and beverage industry, Jordan has worked throughout North America and the Caribbean with industry-leading companies. He received his diploma in Hotel and Restaurant Management from SAIT Polytechnic in 2000 and is a lifelong student of the food and beverage industry, always looking for what new trends are emerging.