Use coupons wisely
If you have succumbed to a deal-of-the-day website, be sure to treat your coupon-using customers with the same respect, and serve them the same quality and quantity of food you would if they were paying the regular price. The purpose of your coupon is to attract new customers and to let them know what a great operation you are running.
By offering your new, albeit coupon-wielding customers your best food and your best service, you have the best chance of turning them into repeat customers. Do not treat them as bargain hunters who deserve lower quality food and service. Not only will they never come back, they will also tell everyone they know not to go to your restaurant. Also, try to avoid signing up with too many deal-of-the-day websites, as your customers will come to expect a discount when dining at your operation.
Courtesy of Diane Chiasson, FCSI, President of Chiasson Consultants Inc. a restaurant, foodservice and retail consulting firm in Toronto. Contact Diane at 416-926-1338 or email her at email@example.com