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Postcard marketing is a great and inexpensive type of direct mail advertising that can bring in results if done correctly. Firstly, ensure that your postcard is large, colourful and noticeable in a large stack of mail. Make sure that your postcard includes an offer that can’t be refused, your brand, address, telephone number, website and a call to action. And finally, make sure you send it to the right people. You may already have a customer database, or use a postcard marketing company that sends out postcards within a certain radius of your operation.
Courtesy of Diane Chiasson, FCSI, President of Chiasson Consultants Inc. a restaurant, foodservice and retail consulting firm in Toronto. Contact Diane at 416-926-1338 or email her at firstname.lastname@example.org.