Triple O’s launches Canada’s first mobile restaurant and test kitchen by a quick service chain

Triple O’s launches Canada’s first mobile restaurant and test kitchen by a quick service chain
August 4, 2011


British Columbia’s iconic restaurant brand drives restaurant innovation forward…literally

Triple O’s is taking its famous burgers, fries, hand-scooped milkshakes and more to the streets with the launch of Canada’s first mobile food truck by a quick service restaurant (QSR) chain.

In addition to serving its legendary menu items around British Columbia’s Lower Mainland, Triple O’s On The Go will also function as a mobile research and development centre to enable the corporate and franchised-based chain to test out new markets and menu items as well as generate instant guest feedback and sales data.

“Triple O’s On The Go is much more than just a mobile food truck to serve our famous burgers, shakes and fries; it’s a complete R&D facility on wheels,” said Warren Erhart, President of White Spot Limited and Triple O’s. “The mobile restaurant enables us to test out potential new locations and menu items – two of the greatest ‘X-factors’ of any restaurant organization – before putting a stake in the ground. For a prospective franchisee, having this type of first-hand experiential market research is invaluable.”

Designed from the ground up to Triple O’s unique specifications, the 30-foot restaurant on wheels was custom-built in a California facility that specializes in food trucks. Triple O’s engaged Gourmet Syndicate, a local Vancouver company that specializes in creating mobile food experiences to consult on the project.

“The trend toward delivering a restaurant quality experience using a more flexible mobile model is a natural extension of our hectic lifestyles and also reflects people’s desire for more choice,” said Scott Lewis, Triple O’s Director of Operations. “What’s most exciting from both a business and customer perspective is that the mobile restaurant, which doubles as a test kitchen, allows Triple O’s to be more nimble in adapting and responding to changing consumer tastes.”

Ardent Mills Organic 2016

Posted in Uncategorized

Leave a Reply

Your email address will not be published. Required fields are marked *