The Upcycled Food Association (UFA), the premier trade association for the upcycled food industry, has announced that its Upcycled Certified program has been expanded into Canada after what it calls “extraordinary success” in the U.S. market.
Upcycled foods use ingredients that otherwise would not have gone to human consumption, are procured and produced using verifiable supply chains, and have a positive impact on the environment.
The UFA is a non-profit focused on preventing food waste by accelerating the upcycled economy and changing the consumer product supply chain to eliminate food waste by design. Its Upcycled Certified Program has already certified over 200 products and ingredients in the U.S. and is projected to prevent over 820 million pounds of food waste in the next year.
As part of the program’s expansion into Canada, UFA is partnering with Anthesis Provision, the food sustainability experts within Anthesis Group and COIL (Circular Opportunity Innovation Launchpad), Guelph-Wellington’s circular business accelerator, to expand the reach of the third-party verified Upcycled Certified Mark to Canadian consumers.
The goal is to raise awareness and providing confidence that the food, beverage, cosmetic, companion pet food, home care, and cleaning products that consumers buy all include upcycled ingredients.
A release says the expansion of the Upcycled Certified Program is a demonstration project of COIL, which is being funded by the Government of Canada through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). The launch of Upcycled Certified in Canada is supported and made possible by a network of partners, representing the government and the food and beverage industry.
“Our government is proud to support innovative solutions that address climate change while growing Canada’s economy. That’s why the Government of Canada, through FedDev Ontario, is supporting Guelph-Wellington’s COIL initiative as they work to expand the Upcycled Program into Canada, which will help to ensure Canadian consumers are aware of sustainable options for the everyday products they purchase.” says the Honourable Helena Jaczek, Minister responsible for the Federal Economic Development Agency for Southern Ontario.
Named as one of the top food trends for 2021 by Whole Foods and one of the most prominent trends at Expo West in 2022, consumer research shows that demand for Upcycled Foods is strong and growing, with 80 per cent of consumers saying they would seek out upcycled products.
Upcycled Certified is administered by a third-party certification body, Where Food Comes From, which ensures that every Upcycled Certified product and ingredient meets the rigorous Upcycled Certified Standard.
To learn more about the Upcycled Certified program, visit www.upcycledfood.org.