personal brand

Use your personal brand to build your restaurant business

By Matt Parkin

In the dynamic world of the hospitality industry, your personal brand emerges as an asset for your business. It’s not just a name; it’s a blend of your expertise, vision, and values – a recognizable mark of who you are. Think of it as a unique tag that people associate with you, your name, and the topics you’re connected to. With so many restaurants to choose from, establishing your brand can be a strategic tool to set you apart, drive customer loyalty, attract talent, and even open doors to new career avenues. In this article, we’ll dive into why every hospitality leader should build their personal brand.

The value of personal branding in hospitality

In a bustling industry where competition is fierce, and expectations run high, personal branding goes beyond a simple skillset – it’s a unique identity. When many establishments offer similar prices, quality, and experiences, a well-crafted personal brand adds a layer of distinction and a way to stand apart from the crowd.

Imagine your personal brand as a magnet that draws customers to your establishment and validates your culinary expertise. Beyond customers, it can also attract talent, saving on your recruitment costs. It also creates opportunities and bolsters credibility if you ever choose to venture into restaurant consulting. Establishing an online brand means getting your name out there and building an audience for your content – and for your business.

Personal branding strategies for success

Building a personal brand in hospitality requires strategic thinking. On the hiring front, connecting with potential candidates directly will help to establish genuine relationships and build connections. Share the lessons learned, challenges overcome, and things you wish you knew earlier in the form of LinkedIn posts. These posts help inspire aspiring leaders and position you as a knowledgeable, expert industry source.

On the customer front, treat them as more than just transactions and numbers by embodying the true spirit of hospitality with authenticity and genuine engagement. Your posts will also get you in front of business professionals who can be potential customers at your establishment. Create conversations, boost your visibility, and become recognized as an insightful industry professional.

Visibility: rising above the noise

In a digital landscape crowded with voices, standing out requires some planning. Engaging on platforms like LinkedIn by commenting on relevant posts is a simple yet impactful method of getting attention. For a deeper impact, use voice notes in direct messages. Among the sea of messages, a customized voice note stands out, adding a personal touch that fosters a meaningful connection. It’s also a great tool for connecting on the go while you get some steps in. A sample note might look like this: “Hey {Name} – thanks for following me here on LinkedIn. Any topics you’d like to see me post about?” This shows a play button and a 12-second timer, intriguing the recipient to listen to the note. Break through the digital clutter and leave a lasting impression!

Moving forward

As you navigate the hospitality leadership journey, remember that personal branding isn’t a mere accessory, it’s a powerful tool that can help you get noticed and your restaurant stand out from the crowd. Your brand isn’t just your name, it’s a representation of your expertise, voice, and journey. In a world where flavours and experiences make lasting memories, your personal brand adds your unique touch to every interaction, venture, and possibility. Embrace the power of personal branding, carve your niche, and set the stage for a future where your culinary legacy shines.

Matt Parkin is the Business Development Lead at FindWRK. He helps employers quickly connect with hourly employees without needing a job posting.