Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, has signed an agreement to bring the company’s made-from-scratch pretzels, Bitz and fresh lemonade across Canada through an agreement with franchisee, Cory Reddekopp. Reddekopp will focus on developing locations across the Alberta and British Columbia provinces. Currently, Wetzel’s has two existing Canadian locations in Alberta’s West Edmonton Mall and Reddekopp expects to open two new stores in 2017.
“I believe the opportunity to grow the Wetzel’s Pretzels brand in Canada is tremendous and far exceeds the initial eight stores I plan to open. I am actively seeking Operating Partners to help develop additional Wetzel’s Pretzels stores across Canada,” said Reddekopp. “Additionally, the brand’s various build-out options provide us countless opportunities to expand regardless of square footage, while still being able to deliver the hot-and-fresh pretzels guests love.”
Each of Wetzel’s forthcoming Canadian locations will offer all of Wetzel’s Pretzels’ most popular items, including the company’s full line of pretzels, Wetzel Dogs, Bitz and fresh and frozen lemonade. The pretzels will be baked from scratch throughout the day from simple ingredients such as flour, filtered water, yeast and a touch of salt; it’s been the Wetzel’s way since the company’s first location opened 23 years ago.
With strong results in both core and outer markets, the company continues to seek out qualified multi-unit franchise operators to become international partners. “We’re continuing to partner with motivated, growth oriented franchisees both domestically and internationally. Wetzel’s Pretzels is a fantastic portfolio concept for seasoned multi-unit franchisees with other brands,” said Doug Flaig, VP Franchise Development at Wetzel’s Pretzels.
About Wetzel’s Pretzels
Armed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel’s Pretzels bakery in Redondo Beach, Calif., in 1994. Long lines of hungry customers soon formed, attracted by mouth-watering soft pretzels that were hand-rolled, baked fresh and served hot from the oven. As word spread about these golden-on-the-outside pretzels, the company added additional offerings to its menu. Today, Wetzel’s Pretzels has grown to more than 300 fresh bakeries across the United States and around the world, including premier locations at Disneyland Resort and Walt Disney World Resort. Every Wetzel’s Pretzels bakery adheres to the original vision of its founders; that each super-premium pretzel will be crafted from fresh dough and baked in-store consistently throughout the day, to ensure a delicious offering for each consumer, regardless of when the craving for a pretzel strikes. For additional information on the company or franchise opportunities, please visit the website, call (626) 432-6900, “Like” them on Facebook and follow them on Twitter and Instagram.