White Spot fundraiser supports Fort McMurray wildfire victims

Press release

Two dollars from the sale of Burger Platters and Combos on Wednesday, May 11 will be donated to the Canadian Red Cross

On Wednesday, May 11 White Spot will support the Fort McMurray fire relief effort by donating $2 from the sale of every burger platter or combo to the Canadian Red Cross.

All 63 White Spot restaurants throughout B.C. and Alberta will participate. BC Ferries vessels who offer White Spot on board have also generously offered their support.

“White Spot has been serving Albertans for nearly 20 years,” said Warren Erhart, White Spot President. “Thanks to the thoughtfulness and generosity of our amazing restaurant staff in Edmonton and Leduc, our initial response to the crisis in Fort McMurray was immediate, but as a company with our roots in Western Canada, we wanted to do more. Victims of this wildfire still need help, so we have reached out to our family of franchisees and partners, and they have been unanimous in their agreement to provide support.”

“In partnership with White Spot, BC Ferries supports this great initiative,” said Corrine Storey, Vice President of Customer Services with BC Ferries. “This Canadian Red Cross fundraiser complements the travel support provided by BC Ferries to more than 150 people during the evacuation from the Fort McMurray area to the West Coast, and for those who were providing support during this period.”

White Spot is getting the word out about the May 11 fundraiser using the social media hashtags #ABfire and #YMMfire.

“We are so grateful for White Spot’s desire to support our relief efforts in Alberta,” said Kimberley Nemrava, Vice-President, Canadian Red Cross B.C. & Yukon. “Your donations will help provide relief for those affected by the wildfire in the form of emergency food, clothing, shelter, personal services, and other necessities now, and in the weeks and months ahead.”

“Albertans are known for pulling together,” added Erhart. “When the manager of our Edmonton White Spot location saw guests in the restaurant who had been affected by the fire, she took it upon herself to buy toys for the kids of a displaced family. That gesture embodies the community spirit of White Spot. On May 11 we’re channeling that spirit in a bigger way.”

A directory of White Spot locations is available at whitespot.ca/locations.

About White Spot

Headquartered in Vancouver, British Columbia, White Spot is Canada’s longest-running restaurant chain, celebrating their 88th year. Founded in 1928, when Nat Bailey launched Canada’s first drive-in restaurant at Granville and 67th, the 88-year-young chain now sees more than 12 million guests annually at locations throughout B.C. and Alberta. Bailey’s original vision was to build a restaurant that served the highest quality, unique tasting food and White Spot remains committed to continuing this tradition in each and every meal. White Spot Limited is proud to be recognized as one of Canada’s 50 Best Managed Companies for the past five consecutive years.

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