|By Barbara Smyth|
November 29, 2013
Canadians love their coffee. The NPD Group’s just-released report, What’s Brewing in the Coffee Market: A Consumer Perspective, reveals that 73 per cent of Canadians drink coffee, consuming an average of 12.4 cups per week, or nearly two cups a day.
It comes as no surprise then that coffee is the most popular beverage at foodservice establishments in Canada. In fact, coffee is ordered so frequently in Canada that only one country has a higher share of coffee consumers and that is the espresso-loving Italians!
Developing a compelling coffee program
The NPD Group’s recent report Full Service Dining: What Consumers Want, revealed that 67 per cent of full-service diners said they’d like to see greater menu variety. One option to grow an FSR menu is to expand the coffee offerings. Hot brewed coffee is the most popular type of coffee consumed at foodservice and the coffee programs at some FSR operators are perceived to be of poor quality, according to NPD data.
How many roasts does the average FSR operator offer compared to the leading quick-service coffee operators? FSR operators should consider offering a variety of blends from mild to bold. Or, give your menu an international flair with coffee produced in different regions around the world.