Non-alcoholic beverages aren’t just mocktails; they can also include fancy hot drinks, slushies, milkshakes, and more. Consumers often buy these items to treat themselves, providing an opportunity for restaurants to up those cheque totals.
Each category of non-alcoholic beverages has its place on the menu and offers its own advantages for your restaurant – and for your guests.
Limited-time offers (LTOs) give guests a chance to try those feature beverage flavours that you may not want to make regulars on your menu. This could include seasonal options with fall favours like pumpkin and cinnamon, holiday favourites with peppermint or gingerbread, and a wide array of spring and summer patio options. Over one-third of consumers look forward to getting a specific LTO each year, so there’s a real market to target with limited, seasonally-focused features.
LTOs could also centre around a trending flavour, like yuzu or dragon fruit, both hot topics for 2023. According to Datassential, this trend represents the largest gap between consumer interest and the number of operators who are offering these options. Here’s a way restaurants can address demand and stand out from the competition.
Another option for non-alcoholic LTOs is to use them to celebrate an event or holiday. This could be a regular feature offer each week, on Taco Tuesdays, for example. It could also mean a specific, themed menu for a holiday like Halloween. Both of these LTOs offer the opportunity to get guests excited, try new menu items, and increase their spending at your restaurant.
Often, the words ‘non-alcoholic beverages’ conjure up images of alcohol-free versions of some of our favourite classic cocktails. In the last four years, mocktail sales have grown over 133 per cent, with 37 per cent of consumers saying that they enjoy at least one mocktail per week. However, only 20 per cent of operators are currently offering mocktails on their menus.
As occasions like “dry January” become more popular, there’s a large number of people looking for delicious, non-alcoholic options. In fact, 57 per cent of Canadian adults say that mocktails are a good substitute for the real thing.
Get creative with the mocktails on your menu! You can add your take on the classics, concoct something all your own, or even ask for feedback from your guests to create some new fan favourites.
Non-alcoholic beverages encompass a wide array of options to excite your guests, draw attention to your restaurant, and benefit your bottom line.