By Barbara Smyth
September 19, 2013
Every day nearly half of all Canadians visit a restaurant for anything from a simple snack to breakfast, lunch or dinner. The majority of restaurant visits happen at a quick service restaurant (QSR), a segment of the foodservice market that has remained somewhat stable, increasing traffic and dollars despite the economic challenges that have affected consumer confidence since 2008. The full service restaurant (FSR) segment, representing one-quarter of all dining occasions, is the area of the Canadian restaurant market that has struggled over the past five years but is now doing better.
Canada’s economic downturn hit the FSR segment hard, resulting in sustained declines in traffic and dollars. For a segment that has had little to celebrate lately, a bit of good news is in order. According to the latest NPD CREST research, which tracks the daily restaurant eating habits of Canadians, there are indications that Canadians are slowly heading back out to FSR establishments.