Across Canada, restaurants and foodservice operators face a vitally important summer of both indoor and patio dining as they look to continue to recover from the effects of the COVID-19 pandemic.
Operational support is out there from the government and independent initiatives like the Ontario Restaurant & Bar Support Fund. But getting the word out to consumers that you are open for business and a safe place to eat is also more important than ever before.
Many restaurants have installed a patio for the first time during the pandemic or expanded or safety-proofed their existing outdoor operations.
To help announce that a restaurant’s patio is open for business, Heinz has announced it will be donating $100,000 in free digital advertising to help independent restaurants promote their patio this summer.
It will select 100 operators across the country to receive $1,000 in free digital advertising. That advertising will include social adverts featuring the patio to drive traffic to operators.
“It’s no secret restaurants have been hit hard by the lockdowns, struggling to keep their doors open. Now that summer is here and outdoor dining is open, they need to maximize sales during this period. That’s where Heinz can help,” says Lucy Abbruzzese, director, Food Service Marketing, Kraft Heinz Canada.
“As the iconic condiment with a place on every patio, we are thrilled to help boost some of our country’s local favourites to help them maximize summer and own patio season.”
Entries are open now until August 2 and winners will be contacted by Heinz on August 5. The initiative is not open to Quebec restaurants.
Sign up for a chance to win at HeinzPatioPicks.ca.