World’s first pizza subscription service launches in Toronto

Press release

Downtown Toronto fast casual restaurant General Assembly Pizza (GA) launched the world’s first pizza subscription service on September 15 at

The subscription offers free home delivery for stacks of 4, 6, 8 or 10 pizzas from as little as $39 per order and as low as $9 per pizza. The service is GA’s newest “way to pizza,” and is available in Toronto (i.e. all postal codes that start with the letter ‘M’), with plans to expand throughout Ontario in 2021.

The direct-to-consumer subscription model builds on the successful launch of GA’s premium frozen pizza line this spring, developed by GA Executive Chef Curt Martin, which features six 100% naturally leavened pizzas that cook at home in just 5-7 mins.

GA’s newest plant-based pizza, Garden Smash, also launched on September 15 and is available exclusively through the GA pizza subscription offering.

Founder & CEO Ali Khan Lalani explains that ecommerce was a natural expansion of GA’s already-dynamic consumer offering, which now includes consumer packaged goods, dine-in operations, a dedicated take-out space, delivery partnerships, and a bespoke catering service, featuring their wood burning mobile pizza oven:

Executive Chef Martin spearheaded GA’s premium frozen pizza line development, and will be overseeing the phased roll-out of the subscription service to ensure product consistency is met at every step, he explains. “Food quality and forward thinking is what drives our team. Whether it’s made-to-order or frozen, our pizza is entirely handmade, chef-prepped and fired in our hand-built, made-in-Italy brick ovens.”

Martin will also be driving menu innovation at GA, which will include exciting new pizza offerings featuring fresh seasonal ingredients, with a focus on increasing vegetarian, plant-based and pork-free options.

GA’s pizza subscription service is a convenient offering for busy professionals, pizza lovers and parents alike.

GA Pizza subscription: How it works

“Set it and forget it”

Subscribers choose their monthly stack size and select their pizzas. They can change, pause or cancel their subscription any time.

  • 4 pizzas, $9.75 per pizza or $39
  • 6 pizzas, $9.50 per pizza or $57
  • 8 pizzas, $9.25 per pizza or $74
  • 10 pizzas, $9.00 per pizza or $90

Free Delivery & Delivery Zone

Pizzas are delivered to subscribers’ doorstep in a temperature controlled recyclable box that declares “pizza night, reinvented.” Contactless delivery and package tracking ensure customers know exactly when to expect their order.

Delivery is available across Toronto, to all postal codes beginning with an ‘M’, such as: Downtown Toronto, Scarborough, North York, East York, East Toronto, West Toronto, York, Central Toronto. Plans to expand the delivery zone to core areas of the GTA are already underway.

SOURCE: General Assembly Pizza

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