Personalize gift giving with digital gift cards at your restaurant or foodservice operation

Personalize gift giving with digital gift cards
October 15, 2012


Today's tip for restaurant operators: Host a restaurant sidewalk sale
The latest technological trend to hit the restaurant/retail market is the digital gift card, also known as an e-gift card. A step up from the little credit card-sized gift card that most operations currently offer, digital gift cards offers buyers the opportunity to personalize the gift with photos and voice recordings. It also offers convenience, as buyers can purchase the digital gift card online and send it instantly to the recipient, without ever having to leave home. If your restaurant/foodservice operation currently offers gift cards, this may be the next step for you to look into! 

Courtesy of Diane Chiasson, FCSI, President of Chiasson Consultants Inc. a restaurant, foodservice and retail consulting firm in Toronto. Contact Diane at 416-926-1338 or email her at

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