How to speak social media: Bringing everyday language online
Social media is built on its human audience, a fact that is sometimes forgotten when brands set up their social media platforms. It’s important that your brand speaks directly to your customers.
Using social media to improve your restaurant’s bottom line
On a typical day, Canadians make a combined 18 million visits to the country’s 89,000 food and beverage venues, creating annual revenues for the industry of about $72 billion. That’s a lot of competition!
Five ways to create a strong first impression with your outdoor signage
You never get a second chance to make a good first impression. Your outdoor signage is much more than the name of your restaurant, it’s your customer’s initial encounter with your restaurant. Your…
Yelp reviews: How to overcome the bad business review
Small-business owners work hard to build a brand reputation and get their business steadily off the ground. But what happens when a customer has a bad experience and vents in an online review…
How to use Instagram to add flash to your social media marketing program
If you use social media for business, chances are that your brand is already on Facebook and Twitter. Size and scope alone can make both platforms very useful in building your online presence. But did…
