Break up with the brick for the Scotch-Brite Quick Clean Griddle Cleaning System

Press release

Enjoy a healthier relationship with your flat top griddle in three steps with the Scotch-Brite Quick Clean Griddle Cleaning System

Wave goodbye to messy griddles, tireless scrubbing and greasy corners on commercial-grade flat top griddles.  3M introduces its “Break up with the Brick” campaign to explain how kitchen cleaners can improve their relationship with their griddles in three easy steps using the Scotch-Brite Quick Clean Griddle Cleaning System – usually in under five minutes.

“I equate using a grill brick to using a rotary phone; there are more sophisticated options available.  It’s time to modernize the way people clean commercial flat top griddles,” explained Tracy Lezizidis, Marketing Manager, 3M Cleaning and Workplace Safety.  “There are at least 10 reasons why you should break up with your grill brick and move on to a much faster and easier way to clean with the Scotch-Brite Quick Clean Griddle Cleaning System.”

Using the system is quick, easy and safe.  First, squirt the Scotch-Brite Quick Clean Griddle Liquid onto a hot griddle (300 to 350°F or 150 to 175°C).  The bubbling of this powerful liquid lifts and loosens stubborn, burned-on food soil and grease from the griddle surface.  Then scour the surface by gently scrubbing the liquid around the dirty griddle top using the Scotch-Brite Quick Clean Heavy Duty Griddle Pad in the Scotch-Brite Multi-Purpose Pad Holder.  Finally, squeegee the liquid away to reveal a clean griddle.

“The first time I saw the Scotch-Brite Quick Clean Griddle Cleaning System, I was blown away.  I thought, ‘You just wipe it away?!  That’s it??'” said Breanne Coulton, Senior Chef – Research & Development, Compass Group Canada.

The Scotch-Brite Quick Clean Griddle Cleaning System cleans without caustic solutions with minimal scouring and odour.  The tools eliminate direct contact with hot, dirty surfaces making them safer to use than a grill brick.

Similar to Coulton, commercial kitchen owners can see how the system works in person by requesting a complimentary on-site demonstration by a 3M representative on 3M.ca/QuickCleanDemo.

As part of the campaign, 3M wants to know why you are breaking up with the brick and is giving away one Garland GTGG36-GT36M gas griddle in the process.  Commercial kitchen owners can enter by sharing their break-up stories once a day until September 29, 2017.  The entry form and full contest rules are available on 3M.ca/QuickCleanGriddleContest.

To learn more about the product including a video demonstration, please visit www.3M.ca/BreakUpWithTheBrick.

About 3M

3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $31 billion in sales, 3M employs 89,000 people worldwide and has operations in more than 70 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.

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