Pür & Simple

Canadian breakfast spot Pür & Simple enters Alberta

Canadian breakfast, brunch, and lunch restaurant Pür & Simple is opening its first Alberta location at Kingsway Mall in Edmonton on Friday, April 2, 2021.

The location is the Canadian eatery’s 20th storefront and will employ 25-30 Edmontonians. It will have seating arranged with physical distancing measures in place, including Plexiglas partitions to provide a safe dining experience. Once restrictions are lifted, the restaurant will be able to seat up to 96 guests at full capacity.

Pür & Simple was founded in Quebec in 2016 and has since become one of Canada’s fastest-growing breakfast chains. Following its initial success in eastern Canada, Pür & Simple introduced a franchising model in 2017 that has since led to an explosion of growth all across the country, from the Maritimes to British Columbia.

The innovative restaurant concept aims to reinvent breakfast by bringing a modern twist to the classic diner experience.

A release notes that Edmonton franchise partner Anjum Vadia is a newcomer to the Pür & Simple family but is no stranger to the world of restaurant management. He brings many years of experience as a veteran franchise operator to this new endeavour, along with a passion for bringing people together to enjoy good food and an exceptional guest experience.

“When I first discovered the Pür & Simple restaurant concept, I quickly became a believer in everything they do and felt strongly that the opportunity to open my own location in Edmonton was one that I could not pass up,” says Vadia. “Pür & Simple differentiates itself from other brands by serving up not only delicious, healthy meals, but also by creating a warm and welcoming environment that truly makes you feel at home. Our team is ready and excited to show Edmonton what Pür & Simple is all about as we open our doors this week.”

Pür & Simple offers a wide variety of breakfast, brunch and lunch items – from homemade waffles and crêpes, to savoury benedicts and skillets, to mouth-watering sandwiches and burgers. With an ever-evolving menu of satisfying, health-forward offerings, Pür & Simple is constantly introducing fresh new items for guests to enjoy, while ensuring fan-favourites remain in consistent rotation. In addition to a selection of fruit-filled smoothies and specialty coffees, the Pür & Simple menu also includes an exciting array of alcoholic beverages. Guests will also find a number of menu items that cater to specific dietary needs, including gluten-free, dairy-free, keto, and vegan alternatives.

Plans for additional Alberta locations are also underway as the business continues to experience success with expansion in western Canada.

All Pür & Simple restaurants have implemented social distancing measures, use of PPE, advanced sanitation protocols and extensive training to ensure the health and safety of all guests and team members.

The Kingsway Mall restaurant is located at 1 Kingsway Garden Mall Northwest and will be open for dine-in, take-out and delivery from 7 a.m. to 3 p.m. seven days a week.

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