Catering food transformed

The shift: How catering food has transformed
By Jordan Knox
April 1, 2014
Processes for staffing success

In the past 10 years the food industry has changed, and the catering world this is no different. There are three main reasons that I have noticed.

First and most important is the fact that the food landscape has changed with respect to food quality, possible food contamination issues, and continual tampering with genetics that affect the integrity of produce. The general public has had to educate themselves on what to look for in terms of food quality and what they are willing to accept. Dietary requests have become the rule where they once were the exception, and it is rare to host a function that does not have gluten intolerance, nut allergy or dairy concern. In turn most catering departments have had to make changes to menus and products that they use to remain viable in the market place.

The impact of this changing food landscape has meant that the relationships between food and beverage establishments and suppliers have changed, which has been the second reason for the shift. Major food suppliers like Sysco have shifted the way that they deal with clients preferring to view them as partners and in doing so have created a mindset of servicing the best interest of both companies truly creating win-win relationships.

It has not been an overnight transition, but over time the food supplier has invested in creating integrity in its partnerships through transparency and ethical business practices. With the free flow of information these “partners” are more likely to work together when introducing new products, concepts, and ideas on how to use them. With this fundamental change in thinking, it has separated those that have embraced change and left those who have not struggling to keep up.

The third component of this shift is media recognition and chef celebrity status, and it is what has brought recognition to the culinary arts field. It has put the microscope on chef talent and what it truly means to a venue, and nowhere is that more obvious than at Winsport’s Markin Macphail Center where Chefs Wanda Ly and Ronnie Gillman are taking catering food to the next level. Whether it is a four course dinner for 900, a business conference, or market style hours d’ourves with eight chef-attended cooking stations, the two chefs have come up with a recipe for success.

About the author:

Jordan Knox works at Northland Properties and is a General Manager in training at Moxie’s in Vancouver, B.C.  With over 18 years of experience in the food and beverage industry, Jordan has worked throughout North America and the Caribbean with industry-leading companies. He received his diploma in Hotel and Restaurant Management from SAIT Polytechnic in 2000 and is a lifelong student of the food and beverage industry, always looking for what new trends are emerging.