Concord National and Indigo Natural Products, two of Canada’s fastest-growing food brokers in the conventional and natural products markets, have strategically aligned. Concord and Indigo will form the new Concord National LLP.
A restructured executive team will see Tony Luongo assume the role of President of the company. Luongo has been a leader in the food industry since 1982, with previous tenures with Scott Paper and Canada Bread. As President, he will lead and support the executive leadership teams for both the conventional and natural products Brokerage Divisions.
Familiar grocery and food brands under Concord National LLP include Mazola, Nature’s Path, David’s Tea, and Sun-Maid within the Concord National Division; and within the Indigo portfolio Bob’s Red Mill, Amy’s Kitchen, Sol Cuisine, and Salt Spring Coffee.
In total, the newly formed merged group represents over 600 million wholesale dollar sales.
Joining Luongo on the executive team is Lindsay Weatherdon, who assumes the role of Executive Vice President and will work directly with the senior leadership group to deliver value to clients and customers across Canada.
Meanwhile, Krista Cunningham will continue to head the rapidly growing natural products sector as General Manager of the Indigo Natural Products Division. Within the Concord National Brokerage Division, Stuart Bosch
assumes the role of VP Client Management while Ernie DeCarlo continues his role as VP National Accounts. Sebastian Descoteaux takes on the responsibilities as VP Regional Accounts and Bret VanDeWalle, VP Retail Operations.
In addition to the executive role promotions realized through the corporate restructure, Concord and Indigo underwent a comprehensive branding upgrade including updated brand voice, logos, updated websites and a full suite of marketing materials.
“The formation of this new corporate structure has been years in the making and is one that we are thrilled to finally announce publicly,” said Luongo. “In essence, we have carefully taken six separate corporate entities and management hierarchies and have strategically reorganized them to be more efficient and effective to reach the goals for the brands we work with.”
Luongo added that “it’s an incredibly exciting time for our group. We have the senior leadership team and structure in place to successfully lead traditional and natural product brands into the rapidly changing grocery industry.”