Create personal relationships with email marketing at your restaurant or foodservice operation

Email marketing is a quick and inexpensive way to build customer loyalty and repeat business. Here are a few key points to remember: Always thank your customers for their business after they have visited your operation. This helps to establish a personal relationship. If possible, give them a “thank you” gift in the form of a coupon or future discount. Also, let them know that you welcome their comments or suggestions at any time, and respond. Always express appreciation for their patronage.

Courtesy of Diane Chiasson, FCSI, President of Chiasson Consultants Inc. a restaurant, foodservice and retail consulting firm in Toronto. Contact Diane at 416-926-1338 or email her at [email protected]