Director of Mariner Brewing Company co-founds Nature Pressed Juicery in Vancouver

Nature Pressed Juicery, the first fully-customized, organic cold-pressed juicery to open in the Vancouver area, has been launched by a group of local entrepreneurs, including Jonathon Karelse, co-founder of management consultancy firm, NorthFind Partners.

“Nature Pressed Juicery is an exciting venture started by a group of epicurean friends who have a passion for health and nutrition and who have a particular passion for how juice cleanses can provide health improvements such as higher energy and a clearer mind,” Jonathon Karelse explains.

Cold-pressed juice processing is a growing segment of the detoxifying juice cleanse market, with analysts projecting it will post a growth rate of over 8 per cent by 2021.

Juice cleanses as a group, Karelse adds, offer a host of health benefits, including protection against cardiovascular disease and some forms of cancer. It also helps rejuvenate skin. Additionally, the cold-pressed process extracts more juice, especially from leafy greens, than other types of juicers.

Nature Pressed Juicery intends to cold-press locally sourced, organic vegetables. Its team includes a registered dietician and a microbiologist, who work together to customize juice cleanses to the specific requirements of customers. The company will also be making single serving, off-the-shelf juices available online and through area retailers.

Everyone has different body types, lifestyles and health concerns that make it important to adjust protein and caloric levels to individual needs. This is what inspired Nature Pressed Juicery to offer customized juices, something that also sets the juicery apart from others.

In addition to Nature Pressed Juicery, Jonathon Karelse is a director and partner of Mariner Brewing Company, a popular craft brewery. Both Nature Pressed Juicery and Mariner Brewing are based in the city of Port Coquitlam, B.C., outside Vancouver. He also is a member of the Eagle Ridge Hospital Foundation Board of Directors.

“I have a passion for health and wellness, and this is something I want to share with my local community,” Karelse said. “Nature Pressed Juicery is an exciting addition to our community as an employer, and as a healthy living option.”

About Nature Pressed Juicery

Nature Pressed Juicery combines science with nature for a juice line designed to suit your individual lifestyle and health needs. Nature Pressed Juicery uses the knowledge of a registered dietitian to design a customized juice blend to ensure your body gets what it needs.

SOURCE: Jonathon Karelse

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