Market to your community |
Most of your restaurant patrons probably live within a five kilometre radius, so it’s important to build relationships and market within your own community. Get your operation involved by sponsoring a local or school sports team, cross-market with other non-competitive businesses, or go out personally around the neighbourhood and distribute flyers, menus and free samples. The more recognizable you become in your community, the more business you will get!
Courtesy of Diane Chiasson, FCSI, President of Chiasson Consultants Inc. a restaurant, foodservice and retail consulting firm in Toronto. Contact Diane at 416-926-1338 or email her at [email protected].
