Press Release
Rock & Brews Restaurants have teamed up with Def Leppard and Seattle-based Elysian Brewing Company to introduce Def Leppard Pale to their customers and are offering fans a chance to win tickets to see Def Leppard on tour this year.
Known for handcrafted American food, a mix of more than 100 craft and classic styles of beer on tap and in bottles, and their authentic rock-inspired, family-friendly atmosphere, Rock & Brews Restaurants throughout the United States will be the first restaurant brand to offer Def Leppard Pale. In celebration, Rock & Brews Restaurants have a variety of promotions planned, including an opportunity for fans to win tickets to see Def Leppard on tour in many Rock & Brews’ markets, as well as a chance to win a trip for two to see the band in Los Angeles on October 7, 2018.
“Rock & Brews celebrates everything that is rock and roll and is the perfect place for fans to indulge themselves with a cold Def Leppard Pale,” said Joe Elliott, lead singer of Def Leppard.
Def Leppard Pale was brewed by Elysian Brewing Company in partnership with Def Leppard to fuse the infamous malt bodies of British ales with Pacific Northwest hops. The launch of the beer was timed to coincide the Def Leppard’s 2018 tour.
About Def Leppard
With more than 100 million albums sold worldwide and two prestigious Diamond Awards in the United States, Def Leppard — Joe Elliott (vocals), Phil Collen (guitar), Rick “Sav” Savage (bass), Vivian Campbell (guitar) and Rick Allen (drums) — continue to be one of the most important forces in rock music. Over the course of their careers the band has produced a series of classic groundbreaking albums that set the bar for generations of music fans and artists alike. The group’s spectacular live shows and arsenal of hits have become synonymous with their name, leading Def Leppard to be heralded as an institution in both the music and touring industry. For the first time, in January 2018 Def Leppard debuted their full recording catalogue worldwide via streaming and download platforms, listen here. The band is currently out on a massive co-headlining North American tour with Journey. For tour dates and more info please go to www.defleppard.com.
About Rock & Brews
Rock & Brews is a one-of-a-kind, rock-inspired restaurant and entertainment concept designed to engage people of all ages with quality handcrafted American food and local favourites, a broad selection of craft and international beers, and an energized environment that is reminiscent of being at a family-friendly music event. Founded by rock icons Gene Simmons and Paul Stanley of KISS, along with partners, restaurateur Michael Zislis and concert industry veterans Dave and Dell Furano, the first Rock & Brews opened near Los Angeles International Airport in Southern California in April of 2010. Each of the brand’s 22 locations in the United States and Mexico boasts a backstage environment showcasing a “Great Wall of Rock,” iconic rock art, concert trusses and lighting and multiple flat screens sharing some of the greatest rock concert moments of all time. Most offer a play area for kids and many are dog friendly. For more information, please visit www.rockandbrews.com.
About Elysian Brewing Company
Three-time Large Brewpub of the Year at the Great American Beer Festival, Elysian Brewing Company operates four neighbourhood restaurants and a production brewery and taproom in Seattle, Washington. Known both for classic styles and for flexibility and innovation, they have brewed over 500 different recipes since opening in 1996. While their brewers use a variety of unusual ingredients and the portfolio is diverse, a favourite amongst many beer drinkers is Space Dust.
SOURCE Rock & Brews
