By Kavita Sabharwal-Chomiuk
Pita Pit Canada recently wrapped up its annual “Be a Pita Player” charitable campaign, which ran from October 16 to 27, 2017. In total, the company raised $20,000 for motionball and the Special Olympics Canada Foundation.
The campaign kicked off during an event in Mississauga that featured appearances by Special Olympics Canada athletes and medalists. The kick-off was followed by a ‘Marathon of Sport’ events, specifically 18, held in cities across Canada to get local athletes and young adults with disabilities involved, says Kevin Pressburger, Pita Pit Canada president.
“A lot of our corporate team members and franchisees bring their kids to the events. Pita Pit Canada provides the food, and it’s a fun and positive day seeing kids getting involved and engaged and enjoying a healthy lifestyle,” says Pressburger. “Funding is a critically important part, especially for training and travel, and if we can help do our part, we’re excited to do that.”
The goal of Pita Pit Canada franchisees during the campaign was to raise awareness and encourage guests to get engaged with motionball and the Special Olympics Canada Foundation. “Everyone is getting involved and having fun with it,” says Pressburger. “A fun incentive to get our franchisees to get in the spirit of the campaign is that the store that raises the most for motionball [in each region] gets tickets for the motionball gala.”
Now that the campaign has wrapped up, Pita Pit Canada has announced the top regional fundraisers for the campaign. They are Nick Koinis (Toronto, Ont.), who raised $1,208; Marcia Lunn (Saint John, N.B.), who raised $782; and Brooke Bestwick (Nanaimo, B.C.), who raised $605. All three top regional fundraisers received a trip for two to the motionball gala event of their choice, taking place in Halifax, Toronto and Calgary, including airfare, hotel and two tickets to the gala.
Pita Pit Canada started its annual “Be a Pita Player” campaign in 2016 after the company began working with motionball to help raise funds and awareness for individuals with intellectual and developmental disabilities. With the support of its vendors and suppliers, Pita Pit Canada has raised over $100,000 between the first two years of running the campaign.
“motionball’s mission is to raise awareness and funds for Special Olympics Canada. We saw the work they’ve been doing and it aligns with what we’re doing; it’s the right fit for what Pita Pit Canada is all about,” adds Pressburger. “We’re really excited about the partnership continuing. Every year it gets better. We love getting involved.”