Pita Pit Canada partners with Tabasco to introduce unique new Sriracha sauce to Canada

Global fast casual innovator turns up the heat with new menu addition nationwide

Press release

Pita Pit Canada, the Ontario founded global franchise, is heating things up with the introduction of a landmark new partnership with Tabasco that will bring a new type of Sriracha sauce to Canada. Pita Pit is the first restaurant in the country to introduce this new, all natural, preservative free flavor profile to its menu.

“We’re constantly searching for new ways to introduce innovative new tastes,” said Kevin Pressburger, President of Pita Pit Canada. “This exclusive partnership with Tabasco gives us the unique ability to introduce this new type of Sriracha to Canada. It’s the perfect way for us to continue our mission of Refusing to Settle for anything less than bold, fresh grilled flavors.”

Pita Pit Canada is even taking the new menu addition a step further by asking fans to get involved with a new online campaign through its Creation Nation program. Pita Pit Fanatics are invited to submit their own recipes using the new Tabasco Sriracha sauce for a chance to win a series of incredible prizes, including the grand prize: a foodie experience at Tabasco’s headquarters in Avery Island, LA. Pita Pit Canada will also be giving away 500 bottles of Tabasco Sriracha sauce throughout the promotion, which runs through October 31st.

The menu addition comes on the heels of Pita Pit’s resolution to stand up against the tired and boring restaurant options that keep menus stagnant and the bar for fast casual restaurants low. Instead, Pita Pit is highlighting its fresh grilled, customized menu of healthy-on-your-own-terms choices and is constantly looking for ways to further enhance and innovate its taste profiles. Over the last two decades, the brand has rapidly become an industry leader in healthy alternatives to traditional fast food. Now, through the new partnership with Tabasco, Pita Pit is taking that innovation even further by providing a new menu item that isn’t available anywhere else, allowing Pita Fanatics to build new favorite, one-of-a-kind combinations.

“Customers should never have to settle when it comes to taste,” said Chris Fountain, Pita Pit Canada CEO. “Our guests should expect a higher quality experience and should never have to worry about wilted veggies or meat that’s been sitting under a heat lamp. Our new partnership with Tabasco gives our fans a bold new product never seen in Canadabefore, reaffirming what we have already made clear: that Canadians shouldn’t have to settle for anything less than the best.”

About Pita Pit

Founded in 1995 in Kingston, Ontario near Queen’s University, Pita Pit® is an innovative fast casual restaurant with a unique mindset that challenges consumers to Refuse to Settle™ for anything less than quality, healthy, freshly grilled food. After rapidly earning a loyal following in its home market, franchising began across Canada in 1997 and, in 1999, the brand expanded to the United States. Now boasting more than 650 stores across North America and internationally across 13 countries, Pita Pit offers its customers millions of ridiculously delicious, customizable flavour combinations of grilled meats, fresh vegetables, and zesty sauces all rolled into a unique and convenient pita package. For more information about Pita Pit, visit www.pitapit.ca/consumer or www.facebook.com/pitapitcanada.