Gift cards: The gift that keeps on giving back to your business
By Christina Kanellos
September 16, 2013
Gift cards have emerged as a very popular consumer payment trend. For a restaurant owner, gift cards offer a proven and powerful way to boost business by bringing in new guests, keeping existing customers coming back and rewarding employees.
Gift card programs have quickly become a strategic asset to restaurants by providing a smart, simple way to drive new sales, build repeat business, create upfront cash flow or develop your brand. A 2012 study from the Incentive Research Foundation found that gift cards have “become the most popular gift among consumers when shopping for friends and relatives, and they are the tool of choice for companies hoping to motivate employees, customers and partners.”1 With the value of gift cards clear for both your business and guests, the key is to implement a flexible program that meets your marketing, sales and restaurant business goals.
Creating a successful program is all about the people