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The guest dining experience is greatly influenced by the atmosphere in which service is provided. One of the key tools available to management is the background music played during operation. Music selections affect guests’ moods and can create lasting memories. Effective music selection requires careful planning and should factor in the following considerations. Select a music genre that is consistent with the desired brand position and attractive to the target clientele. Volume levels will promote, and mask, the room noise level creating a sense of busy activity. Music tempo will affect guests’ energy level and dining pace, and should reflect the desired atmosphere of the restaurant. Should guests feel relaxed and comfortable or dine quickly allowing increased table turns? Selecting the appropriate background music format is critical to creating an environment that supports the operation’s service objectives. |
