Toronto’s chicken wars have another fighter, as Wingstop is opening its first Canadian restaurant in Toronto on June 29.
The rapidly-growing fast-casual wing brand will host a grand opening celebration at its 2218 Bloor West location on June 29. A ribbon-cutting ceremony will be followed by a performance by acclaimed beatboxer and winner of “Canada’s Got Talent” Scott Jackson. The first 100 guests who order in the restaurant on opening day will win five free wings each week for one year.
The Bloor location is the first of 100 restaurants planned for Wingstop’s footprint in Canada.
The Texas-founded restaurant concept has become popular in the U.S., offering classic and boneless wings and crispy tenders sauced and tossed in consumers’ choice of the brand’s 12 signature flavours, including sweet, savoury, and spicy varieties.
A press release notes that the honey garlic flavour is Wingstop’s take on the proprietary flavour that consumer research shows that Canadians crave, and was crafted exclusively for Canada by the Flavour Experts.
Wingstop’s simple menu also features fresh-cut, seasoned fries; signature sides; and scratch-made ranch and bleu cheese dips.
Wingstop’s entrance into Canada adds to its more-than-1,800 restaurants across North America, Europe, Asia Pacific, and the Middle East.
“Our first restaurant opening in Canada is a proof point of Wingstop’s success and portability outside the United States, where our brand has experienced so much success,” said Nicolas Boudet, Wingstop’s president of international. “Wingstop’s vision is to become a Top 10 Global Restaurant Brand and has a clear pathway to 7,000+ global restaurants, where Canada is a key part of our international growth strategy. Wingstop’s ability to deliver an unparalleled guest and flavour experience gives us confidence in our brand’s potential in Canada.”