Improved value will help maximize the potential of soups and salads in Canada

New Technomic study reveals the latest trends and data to keep abreast of consumers’ shifting behaviours and attitudes toward soup and salad

Press release

Soup and salad combos adapt well to trends around healthy eating, snacking and seasonal ingredients, but value concerns increasingly deter sales, according to Technomic’s recently released 2018 Canadian Soup & Salad Consumer Trend Report. These shifting value perceptions come as leading operators reduce their number of soup and salad offerings, indicating that a limited variety or lack of innovation may be playing a role.

“Soup and salad can effectively serve as starters, sides or entrees. As these dishes face increasing competition for share of stomach from the growth of unique options, it will be critical to ensure offerings meet consumers’ evolving needs across mealparts,” explains Anne Mills, senior manager of consumer insights at Technomic. “For instance, consumers purchasing soup and salad as entrees look for options that are filling yet still lighter and more affordable than other entrees, while those ordering soup appetizers often look for smaller portions of unique soups to try.”

Key takeaways from the report include:

  • 34 per cent of consumers who order soup at restaurants say they visit certain restaurants specifically because they enjoy the soup offered
  • 45 per cent of consumers who order salad at restaurants say they feel healthier after eating meals that include salad
  • 56 per cent of consumers who order salad at restaurants strongly agree that dressings are important for adding flavour
  • Compiling findings from more than 1,000 consumers, as well as Technomic’s MenuMonitor and Digital Resource Library, the comprehensive 2018 Canadian Soup & Salad Consumer Trend Report serves as a guide for foodservice operators and suppliers looking to understand consumer behaviour and attitudes toward soup and salad.

About Technomic

Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at https://www.technomic.com.

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