Managing today’s concept of foodservice value

By Emma Balment Today’s restaurant operators and suppliers are operating in what is being described as ‘The Endurance Economy.’ Cost of living is the top issue facing Canadians today. Price has become the determining factor for purchase, and consumers are predominantly pessimistic about both short and long-term financial wellbeing. There is hope on the horizon […]

Does better value mean more loyalty?

As restaurants continue to compete for diner dollars with higher value, lower prices, and unique offerings, is this approach viable over the long haul? Many operators have adopted a strategy focusing on value to reflect the unstable economy and thrifty consumer trend, but this may be a shortsighted approach, offering short-term relief and higher revenues […]

Paying special attention to your guests

Most restaurants are building interesting menus and focusing on value for their guests, and these are likely the factors that likely matter most, but there are a few extra steps operators can take to stand out from the competition. Learning about what’s most important to your guests can help your restaurant build a strong connection […]

Creating compelling LTOs for your guests

Today’s consumers are looking for unique and memorable experiences from their favourite restaurants, so operators need to take steps to stand out and attract attention. LTOs are a great way for restaurants to capitalize on temporary trends, test out new menu items, and interest a new clientele. Studies show that 91 per cent of diners […]

Diners crave engagement and connection from today’s restaurant loyalty programs

In the crowded foodservice marketplace, one great meal may not be enough to get customers coming back, and that’s why loyalty is crucial for restaurant success. Restaurant loyalty programs have evolved from a transactional value proposition to building connection, and it’s a way for operators to foster long term, profitable, meaningful relationships with their customers. […]

Increasing your restaurant’s December gift card sales

The holidays are right around the corner, but it isn’t too late to make the most of your gift card sales. Studies show that there is a large number of people still shopping two weeks before Christmas, including 31 per cent of Gen Z shoppers, 36 per cent of millennials, 42 per cent of Gen […]

How to win premium beverage trade-ups in a polarized market

By Mitch Stefani Canadian consumers are concerned about value, but despite that, data shows encouraging resilience in on-premise visits this year. Some stability is showing in drink choices as well, with 72 per cent of consumers buying the same types and brands as they were a year ago. However, this steady performance conceals a significant […]

Convenience stores compete for attention from diners

Amid the challenges faced by the foodservice industry over the last few years, competition from convenience stores seeking to capture the fast-food customer is on the rise. Whether it’s due to declining cigarette sales or simply recognizing the opportunity for growth, convenience stores are becoming a fast-food destination for many consumers. Convenience store foodservice grew […]

Fall brings creative restaurant partnerships

For the last few years, operators have been expanding their brands by partnering with media, celebs, influencers, and more. These pairings allow restaurants to create unique merchandise and menu items, reach a broader audience, and offer something unique to their guests. This season, some operators are getting even more creative, entering into partnerships with new […]