Kraft Heinz is on a continuing quest to go green and the company’s next big step is to introduce paper ketchup bottles.
The food giant has teamed up with Pulpex, a sustainable packaging technology company, to create a paper-based, renewable, and recyclable Ketchup bottle made from 100 per cent sustainably sourced wood pulp.
Pulpex is a collaboration between Pilot Lite Group and beverage firm Diageo and last year launched a limited edition paper whisky bottle for its Johnnie Walker brand. Heinz is the first sauce brand to test the potential of Pulpex’s paper bottle packaging.
Kraft Heinz has set an ambitious goal to make all of its global packaging recyclable, reusable, or compostable by 2025. It notes the paper ketchup bottles are a step towards this goal, as well as the aim of achieving net-zero greenhouse gas emissions by 2050.
“Packaging waste is an industry-wide challenge that we must all do our part to address,” said Kraft Heinz CEO Miguel Patricio in a release. “That is why we are committed to taking steps to explore sustainable packaging solutions across our brands.”
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Pulpex data suggests that the carbon footprint of its paper bottles is significantly less than glass and plastic. Once used, they are expected to be “widely and readily recyclable in paper waste streams,” according to the release.
The company will assess the performance of the paper ketchup bottles before testing with consumers and bringing them to market.
