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PLUS means more: A fresh look at Brand Points PLUS

Independent restaurant operators across Canada have enough on their plates. Between rising food costs, labour challenges, and changing consumer expectations, every dollar—and every minute—matters. That’s why Brand Points PLUS has always been more than just a loyalty program. It’s a smarter way to earn rewards, unlock savings, and partner with local, Canadian-owned foodservice distributors.

Now, we’re making it even easier to understand and use.

One program. Two ways to earn.

Brand Points PLUS has been refreshed with a bold new look and clear message:
PLUS Points and PLUS Cash are the two powerful ways operators can earn real value on their everyday purchases.

  • PLUS Points: Earn loyalty rewards on thousands of participating products. Redeem for merchandise, gift cards, travel, kitchen tools, staff incentives, and more.
  • PLUS Cash: Earn real cash rebates—direct-to-you money that can be reinvested into your operation.

From premium proteins to everyday pantry essentials, Brand Points PLUS rewards you with points, cash rebates—or both—on the products you’re already buying.

It’s still the same great program, only smarter.

The refreshed identity is about clarity and consistency. The program remains free to join, simple to use, and fully backed by Canadian-owned distributors who understand the needs of independent operators.

When you shop from Brand Points PLUS supplier partners, you’re choosing products from trusted brands, while earning rewards that help your business thrive.

More than rewards—a real business advantage

Operators who enrol in both PLUS Points and PLUS Cash earn faster and save more. Brand Points PLUS offers more than just perks—it helps your restaurant stay competitive, agile, and connected to a community of Canadian partners.

Your business. Your rewards. Your Canada.

To learn more or to enrol, visit the Brand Points PLUS sign-up page.