Walmart Canada has announced that all its Supercentres in Quebec will now sell pork from Quebec, supplied locally by the province’s farmers starting January 28, 2021.
Quebec customers will be able to purchase a variety of local pork products including bone-in and boneless pork chops, pork tenderloin, spareribs, shoulder roast, and ground pork at everyday low prices.
This commitment represents sales of approximately 350,000 kg of meat per year supplied by Quebec-based company Olymel.
Through this initiative, Walmart Canada reinforces its commitment to offering local quality meat at everyday low prices, in addition to increasing its products from Quebec suppliers.
“The quality of our local pork is undeniable, and we are very excited to provide our Quebec customers with this offering,” said Cyrille Ballereau, Walmart Canada’s Regional Vice President. “Thanks to the invaluable cooperation of Quebec farmers, we are able to provide fresh, tasty, quality meat to our Quebec customers.”
“As the largest pork processor in Quebec, Olymel is proud to be part of Walmart’s initiative to showcase locally sourced products,” explained Réjean Nadeau, President and CEO of Olymel. “The province’s pork meat is known as being among the best in the world. Thanks to Olymel’s production capacity and processing expertise, the company will be able to meet Walmart’s needs for local pork products. As well, as a major distribution brand in Quebec, it will meet the demand and satisfy the growing appetite of consumers and customers for its offerings.”
This new product offering joins the many food items with the Aliments du Québec certification label that Walmart already provides in its Quebec stores. In addition to Quebec pork, the company offers a multitude of locally-grown produce, including fresh tomatoes and Boston lettuce.
Over a period of 12 months, Walmart Canada has sourced more than $ 3.3 billion in products from Quebec-based suppliers in support of the provincial economy. Walmart says this new announcement is aligned with the company’s vision to offer more Quebec products at everyday low prices.