Annual Smile Cookie fundraiser returns to Tim Hortons

Press Release

Tim Hortons annual Smile Cookie campaign returns from September 17 to September 23, supporting local charities and organizations in communities across the country. For one week only, Tim Hortons guests will be able to purchase the restaurant’s signature chocolate chunk cookies, decorated with blue eyes and a cheerful pink smile, for $1 (plus tax) at participating restaurants. The full $1 from each Smile Cookie will be donated by Tim Hortons restaurant owners to a local charity, hospital or community program that they have selected. Last year, the campaign raised over $6.5 million.  Examples of 2018 charities the Smile Cookie fundraiser will support include The Snowsuit Fund in Ottawa, Children’s Wish in Montreal and the BC Children’s Hospital Foundation in Vancouver.

Smile Cookie Fun Facts (CNW Group/Tim Hortons)

“The magic of the Smile Cookie is that there is a real smile of a Canadian individual benefitting behind each and every one,” says Alex Macedo, president, Tim Hortons. “We are incredibly proud and deeply appreciative of what our restaurant owners and guests accomplish together each year with this program, raising millions of dollars to help those who need it most through donations to charities from coast-to-coast.”

Sharing smiles across Canada since 1996, the fundraiser first launched to raise funds for the Hamilton Children’s Hospital in Ontario. The arrival of the blue eyes and pink frosted smile has grown to become a beloved annual fundraising initiative supporting over 500 charities and organizations, and an iconic Canadian symbol of Tim Hortons guests and restaurant owners’ commitment to strengthening their communities. For the first time, the Smile Cookie campaign will now be celebrated globally with many Tim Hortons locations participating around the world including the US, Mexico, the UK, Philippines and the UAE.

Visit to learn more about this year’s campaign partners across Canada and show your support by sharing #SmileCookie on social media.

To celebrate this year’s launch, Tim Hortons provides fun facts about the history of the Smile Cookie and the communities it has supported across Canada.

About Tim Hortons

Tim Hortons, part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canadain 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. Tim Hortons has more than 4,700 system wide restaurants located in Canadathe United States and around the world. More information about the company is available at

SOURCE Tim Hortons

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