A&W Canada’s annual Burgers to Beat MS initiative returns

A&W Canada’s annual Burgers to Beat MS Day is returning on August 20, marking 18 years of helping Canadians affected by multiple sclerosis. On August 20, $2 from every Teen Burger sold at A&W restaurants across Canada will be donated to MS Canada. Donations help drive world-class MS research focused on understanding the disease better, halting its progression, […]

MR.SUB and Second Harvest partner for charitable initiative

MR.SUB is honouring homegrown flavour with a special offer on the nationally inspired Canadian Club Sub. The initiative will see a portion of sales will be donated to Second Harvest, Canada’s largest food rescue organization, which works to redirect surplus food to non-profit organizations that feed communities across the country. “Through this partnership, MR.SUB, Second Harvest […]

Canadian franchises are giving back

Many franchises have a mandate to make a meaningful impact, and this month, the Canadian Franchise Association (CFA) shines a spotlight on the often-overlooked contributions that franchises make to their communities. While many franchisees are well-known for driving local economies and creating jobs, their impact often extends beyond business operations, providing support in numerous forms – from sponsoring […]

Restaurant holiday initiatives that are making a difference

What could be a better pairing than the holidays and giving back? Promoting your restaurant during the season while helping out your community or favourite cause can help boost your brand, attract like-minded customers, and create a buzz for your business. Some of the major chains have recently launched campaigns that help raise their profiles […]

Making a difference in your community

While giving back and helping out your community is a year-round endeavour, it often gets more attention as the temperatures drop and the holiday season approaches. Giving back not only helps to make a difference, but it also helps staff morale, improves customer perception, can increase traffic and brand exposure, and inspires others to take […]

5 Christmas marketing ideas

By Megan Prevost Christmas is just around the corner, which means everyone is looking for that perfect present or special place to spend time with their loved ones. It also means it’s time to ramp up those holiday marketing campaigns! The happiest season is the busiest season, too, so you need to stand out from […]

How helping your community this season can boost sales

As the holidays draw nearer and gatherings become more popular, a sense of community becomes even more important for your customers and for your business. While December is often a busy month with catering and parties, you can limit any lulls by hosting an event that helps your community. 77 per cent of consumers say […]

Flanagan Foodservice’s annual golf tournament raises $65,000 in support of “We Care”

Photo: Barry Reid, VP of Sales & Marketing at Flanagan Foodservice and Tiana Rodrigue, Executive Director of We Care Flanagan Foodservice’s 34th annual golf tournament was held on September 22 at Granite Ridge Golf & Country Club in Milton. Thanks to the support of many vendors, partners, customers, and employees, the event raised $65,000 for […]

Breakfast Club of Canada fundraiser sets new record

The Breakfast Club of Canada (BCC), in collaboration with Walmart Canada, broke its all-time fundraising record in 2021. This year’s campaign, which ran from September 28 to November 2 in Walmart Canada’s 400-plus stores and on its website, raised $4.1 million for school breakfast programs, including an $820,000 donation from Walmart Canada. The initiative helps […]

Second Harvest shares Canada’s Invisible Food Network report

Canada’s largest food rescue organization, Second Harvest, and Value Chain Management International have released a new report titled “Canada’s Invisible Food Network”. The report found that there are over 61,000 non-profit organizations in Canada providing food at no or low cost to people in need, compared to the 15,344 grocery stores in this country. If you […]