How to create a marketing calendar

By Diane Chiasson Being organized is essential to running a successful business – regardless of what type of business you are in. In terms of putting together a successful marketing plan, the first thing you need to do is to create a monthly calendar of promotions. A marketing calendar will document the dates, the types […]

Seven things restaurant customers never want to hear

By Diane Chiasson Your customers are the ones who are paying your bills, your salary and keeping your business alive. Without customers, your restaurant operation would not exist. So your number one priority as a restaurant owner or operator is to keep your customers happy. While the term, “the customer is always right” may not […]

Q&A with Roberto Martella, Owner, Grano restaurant

By Zoltan Szabo Tell us a bit about your restaurant Grano and the inspiration behind it. Grano is celebrating its 27th anniversary this year, and we currently have 40 employees. Over the years, I have been overseeing front of house, including wine service, and Lucia, being the chef, has looked after back of house. The […]

(Re)evaluating sustainable restaurant operations

By André LaRivière Check the numbers that boost the resilience of your restaurant or foodservice business Occasionally, an idea or development comes along in our industry that suggests we should revisit the standard formulas we use to measure how we’re doing. In the case of sustainability, the green lexicon is changing – and for good […]

Targeting baby boomers and seniors to drive restaurant traffic

Older Canadians have been gaining share of restaurant visits and are predicted to continue this trend. Take a moment to reflect on some recent restaurant advertisements and the types of actors cast in them. Very likely you’re imagining teenagers, working adults, and families with children. Younger consumers are the heaviest restaurant users and are at […]