Toronto is now home to North America’s first-ever virtual IHOP location.
Dine Brands International has announced the location as part of its partnership with Ghost Kitchens Brands, which owns and operates a network of virtual kitchens across the continent, featuring items from more than 20 well-known restaurants and consumer brands.
At 60 Sudbury St. in Toronto’s Liberty Village area, guests can now enjoy a selection of IHOP pancakes, breakfast combos, omelettes, burritos, bowls, and more for takeout and delivery.
The virtual IHOP location is Toronto’s very first outpost for the iconic brand.
The brand is in the process of opening several other locations in Ontario, starting in Belleville, Hamilton, London, Waterloo, and Windsor. There is already an existing restaurant in Niagara Falls.
Ghost Kitchen Brands’ direct ordering platform and in-restaurant kiosks allow customers to mix and match their favourite meals and snacks, all in one order. Guests can also order IHOP directly for pickup or delivery through third-party delivery service providers.
“With off-premise sales nearly doubling since the start of the pandemic, it’s evident that guests have become accustomed to the ease of digital ordering and continue to seek convenient options for enjoying their favourite meals outside of the four walls,” said Tony Moralejo, President, International, Dine Brands Global, Inc.
“Through our partnership with Ghost Kitchen Brands, we can provide guests more ways to access our beloved pancakes and familiar comfort foods. This demonstrates our brand’s continued commitment to innovation by providing new ways to experience our classic favourites,” added Moralejo.
As IHOP continuously shifts to meet guests’ needs, it has identified virtual IHOP kitchen locations as the perfect platform to serve its innovative menu with easy portability in mind.
“IHOP is one of the world’s most beloved full-service restaurant brands and we’re thrilled to partner with Dine Brands International to increase accessibility to IHOP’s signature menu through on-site ordering, takeout, and delivery,” said George Kottas, Founder and CEO of Ghost Kitchen Brands. “We are uniquely positioned to help iconic brands like IHOP serve more customers by leveraging best-in-class technology and customized mix-and-match ordering, making the experience convenient for both guests and brands.”