French-Canadian restaurant chain St-Hubert has launched MALGAM La centrale bouffe, a new concept inspired by ghost kitchens that brings together several restaurant brands at the same place.
The new concept offers menus from four popular restaurants in Quebec: St-Hubert, Sushi Taxi, Harvey’s, and New York Fries, using a takeout or delivery service.
A release notes that two other partners may shortly join the initial four partners.
The first location opened on April 12, 2021, at 6710, rue St-Jacques (local 107), in the Notre-Dame-de-Grâce district, which had previously operated as a St-Hubert rotisserie. Other MALGAM branches will open elsewhere in Quebec in the near future.
More choice, more simplicity
To order their favourite meals, customers simply go to the online ordering platform for one of the participating brands or the website of the delivery partner of their choice. Their order is directly transferred to the MALGAM kitchen to be prepared.
The MALGAM concept is broken down into two categories: delivery and takeout orders. Customers who order online can accordingly choose between going to collect their order from one of the numbered lockers at MALGAM, or getting delivered. Deliveries are made using MALGAM La centrale bouffe hybrid vehicles or via a delivery partner. A counter is also available on-site to order preferred takeout choices from participating brands.
The concept gives customers a greater variety of menus and quicker delivery in under-served sectors. The partnership with Harvey’s and New York Fries restaurants, which form part of RECIPE Group along with like St-Hubert, came about naturally. Sushi Taxi came on board as a fourth option for customers.
Inspired by neighbourhood restaurants
The release notes the launch of MALGAM represents $2 million in investment and has led to the creation of 50 new jobs to continue St-Hubert’s commitment to local communities, whilst contributing to the vitality of central districts.
“We are extremely proud to present our completely new concept inspired by MALGAM La centrale bouffe ghost kitchens! said Richard Scofield, President, St-Hubert Group. “This will enable us to offer a wide variety of fast and quality meals to our loyal customers in one place for them to eat at work, at home or take out.
“At St-Hubert, we have been innovating for 70 years to offer the best to our customers and we are persuaded that this innovative project will contribute to building the world of restaurants of tomorrow. It is now easier for customers to access their favourite St-Hubert classics or discover varied menus offered by Harvey’s, New York Fries and our new reputed partner, Sushi Taxi. We hope that this new concept expands and we plan to open more MALGAM La centrale bouffe over the next 18 months. “
The St-Hubert Group has more than 6,000 employees in two divisions: Restaurant and Food. St-Hubert BBQ Ltd. / Les Rôtisseries St-Hubert Ltée now includes 125 rotisseries in Quebec, Ontario, and New Brunswick and serves more than 28 million meals annually. The St-Hubert Group also has a Retail division that manufactures and distributes several food products, including sauces, soups, ribs, meat pies and savoury tarts, under the St-Hubert brand and also under other restaurant brands.
