Beer trends of 2016

By Roger Mittag
February 16, 2016
Beer trends of 2016

The world of beer is a fascinating place these days. It’s been such a long time since there was so much interest in the beverage from beer consumers, hospitality providers and retailers. With the influx of new brewers at an unheard pace, we are getting more varieties of beer than ever before. On top of that, it’s becoming almost impossible to actually understand the kind of taste experience we should expect from each brand. So, here’s a short look at what to expect this year.

Local brews

The trend away from mainstream beer to locally-produced, more flavourful beers will continue. It is a readily accepted principle that the best beer is the freshest beer, and the freshest beer is usually produced locally. There are some amazing local brewers across Canada who are brewing incredible beers. Look for beers that are consistent in quality and taste that fit into your menu.

Session beers

The word ‘session’ is quickly becoming overused. Years ago in England, enjoying an evening with your mates was often referred to as a session. The concept of session beers is easy to understand. The beer has to be lower in alcohol content and generally lighter in body and flavour so that a customer would be willing to stay in the pub for a longer period of time. What has occurred over the past year is a switch from the intense bitterness of IPAs to beers that are well balanced and easier to drink. They may still have wonderful hop aromas but the alcohol content is significantly lower and the bitterness is moderate. While these beers are full flavoured, they are still refreshing and thirst quenching.

Don’t be afraid of the dark

There are still folks who think a dark beer is a beer to avoid. Not anymore! The playground of dark beers include dark and black lagers, brown ale, porter, stout and imperial stouts. The secret in making these beers is, once again, balance. Brewers across the country are embracing darker malts to bring out flavours of coffee, chocolate and roasted nuts. These beers are flavourful and aromatic but should generally be smooth and gentle on the palate. On top of that, since they are so well suited to many foods, the opportunity to pair beer and food becomes much easier. Finally, dark beers are loaded with anti-oxidants and are excellent from a health perspective, when consumed in moderation.

Categorization of beer styles

Brewers are experimenting more and more each day. While they are using traditional beer styles as a starting point, they are exploring the beer world by creating hybrids. While it’s exciting to embrace creativity, it is creating confusion among beer consumers and restauranteurs. The old standard of categorization is becoming less relevant. It is no longer acceptable to just have ales and lagers in the same way that listing just red and white wines is truly not fair to the consumer. It is equally as confusing to link everything to common pricing categories such as domestic, premium and import.

The best way of presenting beer to the consumer is by flavour profile. We all understand flavour and aroma and it becomes easier to choose if the path is clear.

Fad or trend?

In the past year, we’ve witnessed the resurrection of traditional Belgian beer styles such as Saison. These farmhouse-style beers are by and large impossible to put into a narrow description. Centuries ago, farmers brewed beer using available ingredients so each farm had a different perspective on the style (if it was even a style). To fully understand these beers now, you have to be open-minded. Most Saisons are straw coloured, somewhat hazy and should have aromas that include citrus, bright apple and pear and some mild funky or musty notes. They are typically slightly acidic or sour and are extremely refreshing. I think Saisons are here to stay. They will never achieve mass appeal but are excellent choices with a lot of different foods. On the other hand, some brewers are making sour beers that push the limit of balance. These are short lived fads.

In this day and age, a crystal ball on predicting the trends in the world of beer would be wonderful. However, even a prophet might have difficulty predicting the next big thing in an industry where creativity is so abundant.

Cheers!

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About the author:

Roger Mittag is the owner of Thirst For Knowledge Inc® (www.thirstforknowledge.ca) and the founder of Prud’homme Beer Certification® (www.tfkbeer.com) and can be reached at [email protected].

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