La Poutine Week

La Poutine Week goes supersize for 10th anniversary

La Poutine Week, the annual event that celebrates the most Canadian of meals, is going supersize for its 10th anniversary in 2022.

In partnership with Saputo and Sysco, the La Poutine Week culinary festival will be extended to two weeks this year, running from February 1 to 14.

For this year’s edition, the festival will bring together restaurants from across Canada to showcase their signature poutines. Participating restaurants and other establishments are encouraged to share their culinary experiences on social media and vote for their favourite poutine using the La Poutine Week website.

This year, given the closure of indoor dining in some provinces and the continued trend towards off-premise consumption, participants will offer takeout and delivery. DoorDash is also offering $8 off orders of $15 or more throughout La Poutine Week to support local restaurants.

The event is wildly popular in its native province of Quebec but has steadily expanded nationwide over the years, now prominently also including Vancouver and other B.C. restaurants. Last year, for example, B.C. poutine lovers had their choice of 17 different poutines available from nearly 30 participating restaurant locations across Metro Vancouver. Those included poutine dishes made with tater tots or topped with things such as butter chicken or dry-aged duck.

La Poutine Week aims to support local restaurant communities across Canada by boosting sales and awareness. The event’s website says the festival boasts more than 500,000 yearly participants, over 2,500 yearly participating restaurants, and has raised more than $400,000 for charity. It adds that it often contributes to some of the busiest weeks for thousands of restaurants across Canada.

This year’s festival will be supporting non-profits including Anorexia and Bulimia Québec, United Way Winnipeg, and the food bank organization Moisson Quebec.

Even if your restaurant doesn’t normally serve poutine, La Poutine Week encourages you to get creative! With subcategories like ‘The Most Original Poutine’, ‘People’s Choice’ and ‘Judges’ Choice’, La Poutine Week is a great opportunity to create something extra delicious, exciting, and new. Vegetarian, vegan, – even dessert poutines: the possibilities are endless.

For a fee of $250 plus taxes, restaurant partners receive the festival’s support and promotion in generating sales and awareness, as well as perks including social media promotion, inclusion in national and local PR campaigns, website listings, and potential marketing assets at your location. 

Stay tuned for a list of participating restaurants in every city. Restaurants can explore signing up here.

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