Hit a home run with your Father’s Day promotional strategy

By Mo Chaar There are approximately 8 million fathers in Canada, and while dining out for Father’s Day isn’t quite as popular as Mother’s Day, restaurants still saw a 22 per cent increase on the occasion last year. As people celebrate the father figures in their lives, the holiday presents an opportunity for restaurant owners to tap […]

Celebrate June’s best food holidays at your restaurant

There’s so much to celebrate in June, with food holidays that spotlight both sweet and savoury options. Give your guests something new to try, get everyone feeling festive, and expand your menu with a few of this month’s favourites – and you just might attract some new guests, too. Create a following for your festivities […]

Making your restaurant a Mother’s Day destination

Are you planning a Mother’s Day celebration at your restaurant?  Research shows over half of Canadians (51 per cent) plan on dining out for Mother’s Day this year so it’s a great time to get people in and raise revenues. Mother’s Day brunch is a classic way to celebrate our favourite moms, bringing together families […]

5 food holidays to celebrate in May

There is plenty to celebrate this spring, from Cinco de Mayo to Mother’s Day, but what about adding some creative food holidays to your restaurant celebrations? Featuring a food holiday in your bar or at your restaurant is a great way to drive traffic on slower mid-week days, give your regulars another reason to return, […]

Planning ahead for patio season

In the next few months, we will see patios steadily open up as the weather warms up and more people want to enjoy dining outside. The warmer weather brings operators the opportunity to bring in more traffic, create a unique dining space, expand the menu, and become a destination for outdoor dining. But with these […]

The rise of eatertainment

The foodservice industry has seen many changes in the last few years, but the rise of eatertainment is one trend that looks like it is here to stay. Guests are looking for more from their restaurant visits, and that means adding value with an exceptional experience – that’s eatertainment. While not a strictly new concept […]

Spring items are arriving on LTO menus

Spring has almost sprung and some QSRs are getting a jump on launching their newest menus to celebrate the season’s arrival early. LTOs are a reliable way for restaurants to generate traffic and interest while experimenting with new flavours and dishes. Studies show that 91 per cent of people are more inclined to visit a […]

Celebrate spring’s best holidays at your restaurant

Spring is right around the corner, so get into the spirit by planning to celebrate some of the holidays of the season with your restaurant guests. From the menu to the décor and ambiance, get a head start on the spring celebrations by preparing early, marketing your events, and filling those tables this season. March […]

February’s best food holidays

While this month may be known most for Valentine’s Day, February offers a wide variety of potential celebrations for your restaurant guests to enjoy! Join in on the monthly fun by offering your patrons something new, re-engaging your staff, and boosting that bottom line. February 4: Homemade Soup Day Comfort food like soup is often […]

Get guests falling for your restaurant this Valentine’s Day

Love is in the air, and celebrating Valentine’s Day at your restaurant allows you to attract new guests, offer something unique to your regulars, test out new dishes or LTOs, and build your bottom line. About 49 per cent of people celebrated Valentine’s last year in a restaurant, so create an event that gets guests […]